At Fiumicino, waiting for the boarding time, I went around to pass time. Ah, here are some colorful nice bags. Let me go up to the shopwindow to have a closer look. As per habit, I checked the price. One was 17,000 Euros. I raised my head to have a look at the brand. It was Dolce & Gabbana. I felt so rich. They were nice but they were things I would not use and did not care to buy. As I went around the airport some more, I realized there was so much expensive stuff that I did not care about.
Then I was in İstanbul. At a restaurant in Arnavutköy waiting to take away lahmacun (Turkish pizza). I noticed the Coca Cola advertisement in the front window. Written in big fonts, it read: “Coca Cola- Complement this taste with Coca Cola.” Then I looked at the table in front of me... On the table mattresses was another coke advertisement about Coca Cola blending in with the colors of İstanbul. Afterwards I turned my head to have a look across the street. My gaze drifted towards the sign of the restaurant at the corner. There it was: Coca Cola, on both sides of the restaurant's name. I had watched a Coca Cola advertisement a couple of days ago too waiting for my order at a food court in a shopping mall. Ice cubes dropping into the coke poured into a glass, water drops dripping down the bottle. I had wondered how much effort and time went into creating that advertisement. And of course money.
Now I couldn't help but think how much we were bombarded with Coca Cola outside our consciousness, without our own will. And mostly against our own will. All to be able to sell us their product. I felt so lucky and rich once again. I wouldn’t buy Coca Cola even if they spent the world. I wouldn't drink it even if they gave it to me for free. Well... I might take a sip. If they paid me dearly, I might drink one-third a cup. And for me to drink a whole bottle, they’d have to pay me seriously dear.
Then I thought how much money was spent to advertise Coca Cola, a needless and harmful drink if you ask me. (I apologize from Coca Cola fans, sorry.) My chain of thought veered towards myself. “Where would I be if the Coca Cola budget was spent on advertising my articles, my ideas, my name as a brand? Would people read my books then, would it be possible to infect them with my ideas?”
Well... I didn't dwell much on the subject as that's never going to happen. Or maybe I shouldn't say that, maybe it will, why not? Maybe one day some rich, eccentric wo/man will run across my articles and will call me up. Don't worry... I'm not holding my breath for that to happen. I feel rich enough...